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~accessRights:"restricted"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"International marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
International marketing
Brand management
280
Markenführung
280
Konsumentenverhalten
199
Brand image
185
Markenimage
185
Brand
151
Markenartikel
149
Beziehungsmarketing
56
Relationship marketing
56
Social Web
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Social web
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Luxury goods
38
Luxusgüter
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Internet marketing
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Online-Marketing
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Marketingmanagement
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Kulczynski, Alicia
4
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Gil Saura, Irene
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The journal of brand management : an international journal
Journal of retailing and consumer services
1,534
Journal of business research : JBR
1,481
International journal of hospitality management
520
International journal of consumer studies
321
Asia Pacific journal of marketing and logistics
283
Psychology & marketing
250
The journal of product & brand management
236
Technological forecasting & social change : an international journal
226
Tourism management : research, policies, practice
220
Journal of marketing communications
216
Management science : journal of the Institute for Operations Research and the Management Sciences
216
Journal of travel and tourism marketing
215
Journal of Islamic marketing
196
Journal of international consumer marketing
195
International journal of advertising : the review of marketing communications
194
International journal of contemporary hospitality management
193
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
186
Journal of retailing
182
Journal of hospitality marketing & management
166
Journal of promotion management : innovations in planning and applied research
163
Journal of marketing management : JMM ; journal of the Academy of Marketing
159
Journal of strategic marketing
158
The international review of retail, distribution and consumer research
157
Journal of the Academy of Marketing Science
153
Marketing intelligence & planning
150
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
147
The journal of services marketing
144
Food policy : economics planning and politics of food and agriculture
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
143
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
140
Journal of global marketing
139
Journal of marketing
139
Marketing letters : a journal of research in marketing
139
Journal of internet commerce
132
Journal of marketing research
131
Journal of fashion marketing and management
128
Industrial marketing management : the international journal for industrial and high-tech firms
125
Journal of business ethics : JOBE
125
Tourism management perspectives : TMP
125
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ECONIS (ZBW)
208
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
3
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
4
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
5
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
6
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
7
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
8
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
9
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
10
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
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