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~accessRights:"restricted"
~isPartOf:"The journal of brand management : an international journal"
~person:"Haverila, Matti"
~person:"Kim, Dong Hoo"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
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Advertising effects
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Haverila, Matti
Kim, Dong Hoo
Baxter, Stacey M.
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The journal of brand management : an international journal
Journal of marketing communications
3
International journal of advertising : the quarterly review of marketing communications
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Journal of consumer marketing
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ECONIS (ZBW)
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Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
2
Can brand experience shorten consumers' psychological distance toward the brand? : the effect of brand experience on consumers' construal level
Kim, Dong Hoo
;
Song, Doori
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10012060067
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