Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
Caitlin McLaughlin, Kai Haverila, Matti Haverila
| Year of publication: |
2022
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|---|---|
| Authors: | McLaughlin, Caitlin ; Haverila, Kai ; Haverila, Matti |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 29.2022, 2, p. 190-207
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| Subject: | Uses and gratifications theory | Lurkers | Posters | Brand communities | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-021-00262-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013170633