//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"The journal of brand management : an international journal"
~person:"Hennigs, Nadine"
~subject:"Luxury goods"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Luxury goods
Beziehungsmarketing
1
Brand
1
Brand experience
1
Brand image
1
Brand management
1
Brand strength
1
Consumer behaviour
1
Customer perceived value
1
Customer value
1
Hotel industry
1
Hotellerie
1
Konsumentenverhalten
1
Kundenwert
1
Luxury hotel industry
1
Luxusgüter
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Multisensory marketing
1
Relationship marketing
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Hennigs, Nadine
Barnier, Virginie de
1
Bernal, Pedro Mir
1
Chhikara, Ritu
1
Felix, Reto
1
Gadzinski, Gregory
1
Garg, Ruchi
1
Haase, Janina
1
Hudson, Bradford
1
Kataria, Aakanksha
1
Labenz, Franziska
1
Liu, Sindy
1
Minor, Michael
1
Pecot, Fabien
1
Perry, Patsy
1
Rathi, Rubal
1
Siew, Shir-Way
1
Wiedmann, Klaus-Peter
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->