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~accessRights:"restricted"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
~type_genre:"Konferenzbeitrag"
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Advertising effects
Consumer behaviour
Customer satisfaction
Konsumentenverhalten
3
Brand image
2
Brand management
2
CSR
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Markenführung
2
Markenimage
2
Behaviour change
1
Brand
1
Brand equity
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Competence
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Corporate associations
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Corporate reputation
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Environmental management
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Firmenimage
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Green new products
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Markenartikel
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Nachhaltige Entwicklung
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New product development
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Services
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Social Marketing
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Social brand equity
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Social branding
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Social marketing
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Social responsibility
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Konferenzbeitrag
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Abratt, Russell
1
Ashoori, Minoo Talebi
1
Johnson, Zachary S.
1
Lee, Yun Jung
1
Naidoo, Claire
1
Pritchard, Mark
1
Wilson, Theresa
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The journal of brand management : an international journal
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
The international review of retail, distribution and consumer research
13
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
International journal of advertising : the quarterly review of marketing communications
11
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
8
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of marketing management : MM
7
Journal of retailing and consumer services
7
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
7
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
6
Ethics, social responsibility and sustainability in marketing
6
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
6
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
4
International journal of retail & distribution management
4
Journal of service theory and practice
4
The American economic review
4
Designing and communicating experience
3
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2022
3
Eurasian business perspectives : proceedings of the 24th Eurasia Business and Economics Society Conference
3
Paradoxien des Verbraucherverhaltens : Dokumentation der Jahreskonferenz 2017 des Netzwerks Verbraucherforschung
3
Repair, do-it-yourself and circular economy : alternative practices for sustainable consumption
3
Scientific Annals of Economics and Business
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Consumer culture theory
2
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Driving Quality Management and Sustainability in VUCA Environments : 4th International Conference on Quality Innovation and Sustainability (ICQIS), Setubal, Portugal, May 22-23, 2023
2
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
International journal of quality and service sciences
2
Journal of revenue and pricing management
2
Management for sustainable and inclusive development in a transforming Asia
2
Marketing letters : a journal of research in marketing
2
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
2
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
2
Research in transportation economics
2
The journal of consumer marketing
2
Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals
1
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ECONIS (ZBW)
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1
Brands that do good : insight into social brand equity
Naidoo, Claire
;
Abratt, Russell
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10011874898
Saved in:
2
Brand associations : the value of ability versus social responsibility depends on consumer goals
Johnson, Zachary S.
;
Lee, Yun Jung
;
Ashoori, Minoo Talebi
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10011874902
Saved in:
3
Building corporate reputation through consumer responses to green new products
Pritchard, Mark
;
Wilson, Theresa
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011875597
Saved in:
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