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~isPartOf:"The journal of brand management : an international journal"
~subject:"Kulturgüter"
~subject:"Relationship marketing"
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Kulturgüter
Relationship marketing
Marketing management
27
Marketingmanagement
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Brand management
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13
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Balmer, John M. T.
1
Barnier, Virginie de
1
Bernal, Pedro Mir
1
Burghausen, Mario
1
Haase, Janina
1
Hawkins, Matthew A.
1
Hennigs, Nadine
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Hudson, Bradford
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Labenz, Franziska
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Pecot, Fabien
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Ramadan, Zahy B.
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Santos, Fernado Pinto
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Uggla, Henrik
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The journal of brand management : an international journal
Journal of business research : JBR
39
Industrial marketing management : the international journal for industrial and high-tech firms
27
SpringerLink / Bücher
20
Journal of retailing and consumer services
18
Journal of strategic marketing
17
The journal of business & industrial marketing
12
European journal of marketing : EJM
11
Journal of the Academy of Marketing Science
11
Business horizons
8
Springer eBook Collection / Business and Economics
8
Journal of marketing communications
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of retailing
7
The journal of product & brand management
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
International review on public and non-profit marketing
6
Journal of business-to-business marketing
6
Springer eBook Collection
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International journal of hospitality management
5
Journal of international marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Asia Pacific journal of marketing and logistics
4
Developing digital marketing : relationship perspectives
4
European management journal
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international trade & commerce
4
Journal of marketing analytics : JMA
4
Journal of marketing channels : distribution systems, strategy, and management
4
Journal of marketing for higher education
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
The marketing review
4
AMS review : official publication of the Academy of Marketing Science
3
Asia Pacific business review
3
Handbook of research on customer engagement
3
International journal of contemporary hospitality management
3
International journal of economic perspectives : IJEP
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Journal of business ethics : JOBE
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ECONIS (ZBW)
6
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1
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
2
Introducing multi-dimensional brand architecture : taking structure, market orientation and stakeholder alignment into account
Åsberg, Per
;
Uggla, Henrik
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 483-496
Persistent link: https://www.econbiz.de/10012060152
Saved in:
3
Brand-brand relational moments
Ramadan, Zahy B.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 705-716
Persistent link: https://www.econbiz.de/10012120871
Saved in:
4
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
5
Brand network communities : leveraging brand relationships within the supply-chain
Hawkins, Matthew A.
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 516-521
Persistent link: https://www.econbiz.de/10011771415
Saved in:
6
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
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