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~accessRights:"restricted"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammelwerk"
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Search: subject:"Management"
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Relationship marketing
Brand management
280
Markenführung
280
Consumer behaviour
188
Konsumentenverhalten
188
Brand image
180
Markenimage
180
Brand
147
Markenartikel
145
Beziehungsmarketing
56
Social Web
45
Social web
45
Luxury goods
35
Luxusgüter
35
Internet marketing
32
Online-Marketing
32
Corporate Social Responsibility
28
Corporate social responsibility
28
Marketing management
27
Marketingmanagement
27
Brand architecture
25
Markenarchitektur
24
Emotion
23
Brand loyalty
20
Personality psychology
19
Persönlichkeitspsychologie
19
Advertising effects
18
Corporate reputation
18
Firmenimage
18
Werbewirkung
18
Brand equity
17
Social media
17
Customer satisfaction
16
Kundenzufriedenheit
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International marketing
15
Internationales Marketing
15
Markentreue
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Bibliometrics
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Aufsatz in Zeitschrift
Sammelwerk
Article in journal
56
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English
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Gil Saura, Irene
3
Šerić, Maja
3
Berenguer Contrí, Gloria
2
Confente, Ilenia
2
Zarantonello, Lia
2
Abratt, Russell
1
Ahmadi, Hormoz
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Akdevelioglu, Duygu
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Anabila, Peter
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Andreini, Daniela
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1
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1
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1
Borges, Ana Pinto
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Brunetti, Federico
1
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1
Cheikhrouhou, Soumaya
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Chen, Ching-fu
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1
Chua, Alton Y. K.
1
Cooper, Tony
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France, Cassandra
1
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The journal of brand management : an international journal
Journal of business research : JBR
480
Journal of retailing and consumer services
466
Industrial marketing management : the international journal for industrial and high-tech firms
243
International journal of hospitality management
190
The journal of services marketing
122
Journal of strategic marketing
99
The journal of business & industrial marketing
95
Journal of the Academy of Marketing Science
91
Journal of hospitality marketing & management
79
Asia Pacific journal of marketing and logistics
78
International journal of contemporary hospitality management
78
The service industries journal
77
Tourism management : research, policies, practice
77
Journal of travel and tourism marketing
76
Service business
76
The journal of product & brand management
73
Marketing intelligence & planning
63
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of service management
56
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
55
Journal of marketing
54
Journal of retailing
51
Services marketing quarterly
51
Technological forecasting & social change : an international journal
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of service research
49
Psychology & marketing
47
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
44
Journal of promotion management : innovations in planning and applied research
44
International journal of production economics
43
Journal of business-to-business marketing
43
European journal of operational research : EJOR
42
European journal of marketing
41
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
The international review of retail, distribution and consumer research
40
Journal of marketing analytics : JMA
39
International journal of retail and distribution management
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
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ECONIS (ZBW)
56
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1
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
2
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
3
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
4
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
5
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
Saved in:
6
When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen
;
Hu, Jing
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
Saved in:
7
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
8
AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin
;
Wang, Shuman
;
Liu, Yue
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
Saved in:
9
The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
Saved in:
10
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
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