The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Maria Vernuccio, Michela Patrizi, Maja Šerić, Alberto Pastore
| Year of publication: |
2023
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|---|---|
| Authors: | Vernuccio, Maria ; Patrizi, Michela ; Šerić, Maja ; Pastore, Alberto |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 30.2023, 4, p. 302-317
|
| Subject: | Brand anthropomorphism | Expertise | Gender | Human-like brand voice | Name-brand voice assistant | Social presence | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Geschlecht | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-022-00305-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014326922