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~accessRights:"restricted"
~isPartOf:"The journal of product & brand management"
~language:"eng"
~subject:"Brand image"
~subject:"Capital income"
~subject:"Innovation management"
~type_genre:"Article in journal"
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Subject
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Brand image
Capital income
Innovation management
Brand management
233
Markenführung
233
Consumer behaviour
231
Konsumentenverhalten
230
Markenimage
193
Brand
131
Markenartikel
129
Beziehungsmarketing
73
Relationship marketing
73
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
34
Luxusgüter
34
Emotion
32
Advertising effects
30
Werbewirkung
30
Social media
27
Brand loyalty
23
Viral marketing
23
Virales Marketing
23
Marketing management
22
Corporate Social Responsibility
21
Corporate social responsibility
21
Marketingmanagement
21
Markentreue
18
Personality psychology
16
Persönlichkeitspsychologie
16
Customer integration
15
Kundenintegration
15
Brand love
13
Customer satisfaction
13
Kundenzufriedenheit
13
Confidence
12
Vertrauen
12
Bibliometrics
11
Brand attitude
11
Brand trust
11
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10
Type of publication
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Article
199
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
199
Aufsatzsammlung
1
Language
All
English
Author
All
Guzman, Francisco
9
Sameti, Ardalan
3
Ahmad, Fayez
2
Bashir, Irfan
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gil Saura, Irene
2
Grappi, Silvia
2
Hegner, Sabrina
2
Jevons, Colin
2
Kang, Jiyun
2
Kennedy, Eric
2
Khan, Imran
2
Khan, Sameeullah
2
Loureiro, Sandra Maria Correia
2
Rahman, Zillur
2
Shobeiri, Saeed
2
Trudeau H., Sabrina
2
Tseng, Timmy H.
2
Watchravesringkan, Kittichai
2
Yang, Jing
2
Addicott, Branden J.
1
Aksoy, Nilsah Cavdar
1
Al Shebil, Saleh
1
Al-Kwifi, Sam O.
1
Aldabbas, Hazem
1
Alvarado-Karste, Diego
1
Alves, Alessandro Martins
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Arcand, Manon
1
Areni, Charles Scott
1
Arora, Sangeeta
1
Arora, Sunny Vijay
1
Arvaniti, Aggeliki
1
Atanasova, Christina
1
Atkinson, Stephanie D.
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
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Published in...
All
The journal of product & brand management
Journal of business research : JBR
812
Finance research letters
594
Technological forecasting & social change : an international journal
516
International review of financial analysis
363
International journal of innovation management
351
Pacific-Basin finance journal
303
International review of economics & finance : IREF
281
Technovation : the international journal of technological innovation, entrepreneurship and technology management
280
Technology analysis & strategic management
278
Journal of banking & finance
270
Research policy : policy, management and economic studies of science, technology and innovation
250
Applied economics
231
The North American journal of economics and finance : a journal of financial economics studies
225
Industrial marketing management : the international journal for industrial and high-tech firms
222
Journal of retailing and consumer services
216
Journal of empirical finance
212
Journal of financial economics
212
Research in international business and finance
201
IEEE transactions on engineering management : EM
189
Management science : journal of the Institute for Operations Research and the Management Sciences
186
The journal of brand management : an international journal
186
Applied economics letters
166
Economic modelling
152
Journal of international financial markets, institutions & money
137
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
134
International journal of innovation and technology management
132
Energy economics
120
Review of quantitative finance and accounting
120
Economics letters
118
The European journal of finance
111
European journal of innovation management
110
The journal of asset management
105
Emerging markets, finance and trade : EMFT
104
Innovation: organization & management : IOM
104
International journal of economics and finance
101
Journal of engineering and technology management : JET-M
100
International journal of hospitality management
99
The journal of corporate finance : contracting, governance and organization
97
Journal of financial markets
94
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ECONIS (ZBW)
199
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199
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1
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
2
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
3
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
4
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
5
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
6
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
7
What drives business-to-business brands to be conscientious?
Guzman, Francisco
;
Ahmad, Fayez
;
Johnson, Ross W.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014485725
Saved in:
8
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
9
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
10
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
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