//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Choi, Jeonghye"
~person:"Cleveland, Mark"
~person:"Gupta, Suraksha"
~person:"Kim, Kyung Hoon"
~person:"Kumar, V."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Cross-cultural management"
~subject:"Firmenimage"
~subject:"Indien"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 18 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Consumer behaviour
Cross-cultural management
Firmenimage
Indien
Konsumentenverhalten
161
Relationship marketing
75
Brand management
74
Markenführung
74
Brand image
44
Markenimage
44
Customer satisfaction
34
Kundenzufriedenheit
34
Social Web
32
Social web
32
Internet marketing
29
Marketing management
29
Marketingmanagement
29
Online-Marketing
29
Service quality
29
Bibliometrics
28
Bibliometrie
28
Dienstleistungsqualität
28
Brand
27
Globalization
27
Innovation
27
Globalisierung
25
Markenartikel
25
Einzelhandel
20
Emerging economies
20
Luxury goods
20
Luxusgüter
20
Retail trade
20
Schwellenländer
20
Customer integration
18
Kundenintegration
18
Online retailing
17
Online-Handel
17
Welt
17
World
17
Innovation management
16
Innovationsmanagement
16
Cultural identity
15
more ...
less ...
Online availability
All
Undetermined
Free
5
Type of publication
All
Article
205
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
205
Aufsatz im Buch
8
Book section
8
Case study
3
Fallstudie
3
Lehrbuch
3
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Lehrmittel
1
more ...
less ...
Language
All
English
Spanish
Author
All
Beatty, Sharon E.
Choi, Jeonghye
Cleveland, Mark
Gupta, Suraksha
Kim, Kyung Hoon
Kumar, V.
Paul, Justin
Roy, Sanjit
Seo, Yuri
Han, Heesup
90
Mattila, Anna S.
65
Septianto, Felix
54
Dwivedi, Yogesh Kumar
52
Thaichon, Park
50
Loureiro, Sandra Maria Correia
47
Kumar, Vikas
45
Hollebeek, Linda D.
42
Rana, Nripendra P.
39
Vrontis, Demetris
39
Kim, Jungkeun
38
Melewar, T. C.
38
Phau, Ian
38
Bang, Nguyen
35
Ko, Eunju
35
Foroudi, Pantea
34
Lusk, Jayson L.
34
Rahman, Zillur
34
Grewal, Dhruv
32
Japutra, Arnold
32
Kim, Seongseop
32
Kumar, Satish
32
Balaji, M. S.
30
Ghosh, Saibal
30
Law, Chun Hung Roberts
30
Sharma, Piyush
30
Wu, Luorong
30
Chawla, Deepak
29
Nayga, Rodolfo M.
29
Prashar, Sanjeev
29
Quach, Sara
29
Jang, Soocheong
28
Line, Nathaniel D.
28
Park, Jungkun
28
Pereira, Vijay
28
Prentice, Catherine
28
Hwang, Jinsoo
27
So, Kevin Kam Fung
27
Wong, IpKin Anthony
27
more ...
less ...
Published in...
All
Journal of business research : JBR
57
Journal of retailing and consumer services
15
Technological forecasting & social change : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of the Academy of Marketing Science
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of strategic marketing
7
Journal of marketing research : JMR
6
International journal of consumer studies
4
International marketing review
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Asia Pacific journal of marketing and logistics
3
European management journal
3
International journal of market research
3
Journal of international marketing
3
Journal of service research : JSR
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Qualitative market research : an international journal
3
Business strategy and the environment
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
Journal of consumer behaviour
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Corporate reputation review : an international journal
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of contemporary hospitality management
1
International journal of entrepreneurial behavior & research
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International studies of management and organization
1
more ...
less ...
Source
All
ECONIS (ZBW)
205
Showing
1
-
10
of
205
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Categorization of organizational reputation and subordinate organizations' global funding outcome : a higher education perspective
Anand, Ankit
;
Kumar, V.
;
Lahiri, Avishek
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 130-144
Persistent link: https://www.econbiz.de/10014456190
Saved in:
2
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
5
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
6
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
7
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
8
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
9
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
10
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->