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~accessRights:"restricted"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Melewar, T. C."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Thaichon, Park"
~person:"Veloutsou, Cleopatra"
~subject:"Consumer behaviour"
~subject:"Corporate reputation"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Consumer behaviour
Corporate reputation
Indien
Konsumentenverhalten
Brand management
95
Markenführung
95
Relationship marketing
81
Beziehungsmarketing
80
Brand image
55
Markenimage
55
Social Web
42
Social web
42
Customer satisfaction
39
Kundenzufriedenheit
39
Dienstleistungsqualität
31
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31
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31
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Marketingmanagement
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26
Globalization
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Online retailing
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Online-Handel
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Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Melewar, T. C.
Paul, Justin
Roy, Sanjit
Seo, Yuri
Thaichon, Park
Veloutsou, Cleopatra
Han, Heesup
82
Mattila, Anna S.
63
Septianto, Felix
53
Dwivedi, Yogesh Kumar
49
Loureiro, Sandra Maria Correia
43
Rana, Nripendra P.
38
Kim, Jungkeun
37
Kumar, Vikas
37
Phau, Ian
36
Hollebeek, Linda D.
35
Bang, Nguyen
34
Lusk, Jayson L.
34
Ko, Eunju
33
Kim, Seongseop
31
Kumar, Satish
31
Vrontis, Demetris
31
Ghosh, Saibal
30
Japutra, Arnold
30
Rahman, Zillur
30
Wu, Luorong
30
Foroudi, Pantea
29
Nayga, Rodolfo M.
29
Prashar, Sanjeev
29
Chawla, Deepak
28
Park, Jungkun
28
Grewal, Dhruv
27
Law, Chun Hung Roberts
27
Jang, Soocheong
26
Line, Nathaniel D.
26
Pereira, Vijay
26
Ahn, Jiseon
25
Balaji, M. S.
25
Dhir, Amandeep
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Ko, Yong Jae
25
Liu, Qing
25
Zhang, Lu
25
Arli, Denni
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Journal of business research : JBR
59
Journal of retailing and consumer services
28
Asia Pacific journal of marketing and logistics
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International studies of management and organization
6
International marketing review
5
Journal of strategic marketing
5
International journal of consumer studies
4
Journal of marketing communications
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Technological forecasting & social change : an international journal
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
European management journal
3
International journal of advertising : the review of marketing communications
3
International journal of market research
3
Journal of consumer behaviour
3
Marketing intelligence & planning
3
Qualitative market research : an international journal
3
The marketing review
3
Business strategy and the environment
2
Corporate reputation review
2
European journal of marketing
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International business review : the official journal of the European International Business Academy
2
International journal of retail and distribution management
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Services marketing quarterly
2
The journal of consumer marketing
2
The journal of product & brand management
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
European business review
1
European management review : EMR
1
International journal of Indian culture and business management
1
International journal of contemporary hospitality management
1
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ECONIS (ZBW)
216
Showing
1
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10
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216
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date (oldest first)
1
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
2
Identifying factors influencing purchase intention of sustainable luxury retailing products
Lavuri, Rambabu
;
Kaul, Dimple
;
Mohan, Geetha
; …
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014484397
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
5
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
6
The adoption of mobile payment services by millennials : the roles of smartphone addiction and situational variables
Shaw, Bijeta
;
Roy, Sanjit
;
Kesharwani, Ankit
;
Van …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2912-2931
Persistent link: https://www.econbiz.de/10014486540
Saved in:
7
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
8
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
9
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
10
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
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