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~accessRights:"restricted"
~language:"eng"
~person:"Akbar, Mohammad Muzahid"
~subject:"Glaubwürdigkeit"
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International review on public and non-profit marketing
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Brand authenticity, its conceptualization, and its relevance to
nonprofit
marketing
Wymer, Walter
;
Akbar, Mohammad Muzahid
- In:
International review on public and non-profit marketing
14
(
2017
)
3
,
pp. 359-374
Persistent link: https://www.econbiz.de/10011916485
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