Brand authenticity, its conceptualization, and its relevance to nonprofit marketing
Year of publication: |
September 2017
|
---|---|
Authors: | Wymer, Walter ; Akbar, Mohammad Muzahid |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 14.2017, 3, p. 359-374
|
Subject: | Brand authenticity | Theory construction | Construct definition | Markenartikel | Brand | Nonprofit-Marketing | Nonprofit marketing | Definition | Glaubwürdigkeit | Credibility |
-
Exploring brand purpose dimensions for non-profit organizations
Mirzaei, Abas, (2021)
-
Quang An Ha, (2022)
-
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta, (2023)
- More ...
-
Refining the conceptualization of brand authenticity
Akbar, Mohammad Muzahid, (2017)
-
Brand authenticity's influence on charity support intentions
Wymer, Walter, (2019)
-
Entrepreneurship education in Bangladesh : a study based on program inputs
Azim, M. Tahlil, (2010)
- More ...