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~accessRights:"restricted"
~language:"eng"
~person:"Amatulli, Cesare"
~person:"De Angelis, Matteo"
~person:"Guido, Gianluigi"
~person:"Holmqvist, Jonas"
~person:"Septianto, Felix"
~subject:"Arts"
~subject:"E-commerce"
~subject:"Luxusgüter"
~subject:"Nachhaltigkeit"
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Luxury goods
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Amatulli, Cesare
De Angelis, Matteo
Guido, Gianluigi
Holmqvist, Jonas
Septianto, Felix
Ko, Eunju
19
Jain, Sheetal
16
Phau, Ian
16
Valette-Florence, Pierre
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Asia Pacific journal of marketing and logistics
1
Developing successful global strategies for marketing luxury brands
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European journal of marketing : EJM
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
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Global marketing strategies for the promotion of luxury goods
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Handbook of research on IoT, digital transformation, and the future of global marketing
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ECONIS (ZBW)
32
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1
Research note : conceptualizing agentic luxury in luxury services
Holmqvist, Jonas
;
Wirtz, Jochen
;
Issandou, Amandine
- In:
The journal of services marketing
37
(
2023
)
9
,
pp. 1113-1119
Persistent link: https://www.econbiz.de/10014473532
Saved in:
2
Traceability in luxury : harnessing B2B relationships to enhance ethical practices in the luxury industry
Holmqvist, Jonas
;
Kowalkowski, Christian
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 257-267
Persistent link: https://www.econbiz.de/10014369270
Saved in:
3
Slogans with negations' effect on sustainable luxury brand
Septianto, Felix
;
Kemper, Joya
;
Northey, Gavin
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10014252784
Saved in:
4
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
5
Fashion brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective
Sestino, Andrea
;
Di Matteo, Serena
;
Amatulli, Cesare
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 23-45)
.
2023
Persistent link: https://www.econbiz.de/10013543047
Saved in:
6
Infusing new technologies and luxury : a literature review and current issues on luxury fashion, food, and tourism
Sestino, Andrea
;
Santarelli, Ilaria
;
Amatulli, Cesare
- In:
Handbook of research on digital transformation …
,
(pp. 474-488)
.
2022
Persistent link: https://www.econbiz.de/10014438150
Saved in:
7
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
8
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
9
Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
Saved in:
10
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
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