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~accessRights:"restricted"
~language:"eng"
~person:"Breazeale, Michael"
~person:"Cova, Bernard"
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
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Analyzing the strategic role of social networking in firm growth and productivity
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Finance reconsidered : new perspectives for a responsible and sustainable finance
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Desperately seeking customer engagement : the five-sources model of brand value on social media
Piven, Inna P.
;
Breazeale, Michael
- In:
Analyzing the strategic role of social networking in …
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(pp. 283-313)
.
2017
Persistent link: https://www.econbiz.de/10011531130
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Brand value creation versus destruction : the relationship between consumers, marketers, and financiers
Paranque, Bernard
;
Cova, Bernard
- In:
Finance reconsidered : new perspectives for a …
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(pp. 245-261)
.
2016
Persistent link: https://www.econbiz.de/10011543064
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