Brand value creation versus destruction : the relationship between consumers, marketers, and financiers
Year of publication: |
2016
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Authors: | Paranque, Bernard ; Cova, Bernard |
Published in: |
Finance reconsidered : new perspectives for a responsible and sustainable finance. - Bingley, UK : Emerald, ISBN 1-78560-980-7. - 2016, p. 245-261
|
Subject: | Markenwert | Brand equity | Markenführung | Brand management | Kundenintegration | Customer integration | Social Web | Social web | Kommerzialisierung | Commercialization | Shareholder Value | Shareholder value |
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