Brand value creation versus destruction : the relationship between consumers, marketers, and financiers
Bernard Paranque and Bernard Cova
| Year of publication: |
2016
|
|---|---|
| Authors: | Paranque, Bernard ; Cova, Bernard |
| Published in: |
Finance reconsidered : new perspectives for a responsible and sustainable finance. - Bingley, UK : Emerald, ISBN 1-78560-980-7. - 2016, p. 245-261
|
| Subject: | Markenwert | Brand equity | Markenführung | Brand management | Kundenintegration | Customer integration | Social Web | Social web | Kommerzialisierung | Commercialization | Shareholder Value | Shareholder value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/S2043-905920160000010030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011543064