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~accessRights:"restricted"
~language:"eng"
~person:"Cai, Gangshu"
~person:"Li, Guo"
~person:"Schröder, Hendrik"
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Retail trade"
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Search: subject_exact:"Vertriebsform"
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Brand management
Internet marketing
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10
Vertriebsweg
10
Game theory
5
Spieltheorie
5
Einzelhandel
4
Lieferkette
4
Supply chain
4
Channel selection
3
Digital platform
3
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3
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3
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Online-Handel
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channel competition
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Betriebliche Kreislaufwirtschaft
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Brand spillover
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Cai, Gangshu
Li, Guo
Schröder, Hendrik
Chen, Jing
8
Frasquet Deltoro, Marta
5
Karray, Salma
5
Acquila-Natale, Emiliano
4
He, Yong
4
Holzapfel, Andreas
4
Kuhn, Heinrich
4
Sethi, Suresh P.
4
Sigué, Simon Pierre
4
Zielke, Stephan
4
Bian, Yiwen
3
Cebollada, Javier
3
Cheng, T. C. E.
3
Choi, Jeonghye
3
Fransoo, Jan C.
3
Gallino, Santiago
3
Gao, Fei
3
Guan, Xu
3
Heydari, Jafar
3
Hübner, Alexander
3
Iglesias-Pradas, Santiago
3
Jerath, Kinshuk
3
Kalyanam, Kirthi
3
Li, Bo
3
Li, Minqiang
3
Liao, Shu-Hsien
3
Ma, Xin
3
Nan, Guofang
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Neslin, Scott A.
3
Pei, Zhi
3
Schumann, Jan Hendrik
3
Shaffer, Greg Eric
3
Sharma, Amalesh
3
Song, Huaming
3
Verhoef, Peter C.
3
Yan, Hong
3
Yan, Ruiliang
3
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International journal of production economics
2
European journal of operational research : EJOR
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Transportation research / E : an international journal
1
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ECONIS (ZBW)
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1
Contingent channel strategies for combating brand spillover in a co-opetitive supply chain
Wu, Huamin
;
Li, Guo
;
Zheng, Hong
;
Zhang, Xuefeng
- In:
Transportation research / E : an international journal
164
(
2022
),
pp. 1-22
Persistent link: https://www.econbiz.de/10013366806
Saved in:
2
Online platform service investment : a bane or a boon for supplier encroachment
Zhang, Xuefeng
;
Li, Guo
;
Liu, Mengqi
;
Sethi, Suresh P.
- In:
International journal of production economics
235
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012519394
Saved in:
3
Power structure and channel integration strategy for online retailers
Hu, Yihong
;
Qu, Shengnan
;
Li, Guo
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
294
(
2021
)
3
,
pp. 951-964
Persistent link: https://www.econbiz.de/10012591601
Saved in:
4
Return strategy and pricing in a dual-channel supply chain
Li, Guo
;
Lin, Li
;
Sethi, Suresh P.
;
Guan, Xu
- In:
International journal of production economics
215
(
2019
),
pp. 153-164
Persistent link: https://www.econbiz.de/10012036665
Saved in:
5
Online manufacturer referral to heterogeneous retailers
Wu, Hao
;
Cai, Gangshu
;
Chen, Jian
;
Sheu, Chwen
- In:
Production and operations management : an international …
24
(
2015
)
11
,
pp. 1768-1782
Persistent link: https://www.econbiz.de/10011411917
Saved in:
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