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~accessRights:"restricted"
~language:"eng"
~person:"Das, Gopal"
~person:"Eisingerich, Andreas B"
~subject:"Konsumentenverhalten"
~subject:"elaboration"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
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Angst
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Anxiety
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Consumer behaviour
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emotions
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Advertising effects
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Ethnic group
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advertising
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anxiety
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arousal
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ethnic congruence
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Das, Gopal
Eisingerich, Andreas B
Addo, Prince Clement
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ECONIS (ZBW)
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Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash
;
Mukherjee, Sourjo
;
Das, Gopal
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Saved in:
2
Strong anxiety boosts new product adoption when hope is also strong
Lin, Yu-Ting
;
MacInnis, Deborah J.
;
Eisingerich, Andreas B
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012271485
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