Strong anxiety boosts new product adoption when hope is also strong
Year of publication: |
2020
|
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Authors: | Lin, Yu-Ting ; MacInnis, Deborah J. ; Eisingerich, Andreas B |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 84.2020, 5, p. 60-78
|
Subject: | new product adoption | emotions | hope | anxiety | elaboration | perceived control | Innovation | Emotion | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Angst | Anxiety | Innovationsdiffusion | Innovation diffusion |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1177/0022242920934495 [DOI] 10.1177%2F0022242920934495 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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