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~accessRights:"restricted"
~language:"eng"
~person:"Grewal, Dhruv"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~person:"Quach, Sara"
~person:"Verhoef, Peter C."
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"Luxusgüter"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Consumer behaviour
Internet marketing
Konsumentenverhalten
Luxusgüter
Beziehungsmarketing
43
Relationship marketing
43
Brand management
37
Markenführung
37
Online-Marketing
27
Einzelhandel
26
Retail trade
26
Luxury goods
25
Customer satisfaction
23
Kundenzufriedenheit
23
Brand image
22
Markenimage
22
Dienstleistungsqualität
21
Service quality
21
Brand
20
Markenartikel
20
Online retailing
19
Online-Handel
19
Fashion
16
Mode
16
Advertising effects
15
Werbewirkung
15
Social Web
14
Social web
14
Advertising
13
Werbung
12
Marketing management
11
Marketingmanagement
11
Viral marketing
10
Virales Marketing
10
Ladengestaltung
8
Store design
8
Bibliometrics
7
Bibliometrie
7
Retailing
7
Customer value
6
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8
Type of publication
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Article
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Article
Aufsatz in Zeitschrift
149
Aufsatz im Buch
2
Book section
2
Language
All
English
Author
All
Grewal, Dhruv
Ko, Eunju
Paul, Justin
Quach, Sara
Verhoef, Peter C.
Han, Heesup
82
Mattila, Anna S.
63
Septianto, Felix
53
Dwivedi, Yogesh Kumar
46
Loureiro, Sandra Maria Correia
42
Kim, Jungkeun
37
Phau, Ian
36
Thaichon, Park
36
Hollebeek, Linda D.
34
Lusk, Jayson L.
34
Rana, Nripendra P.
33
Kim, Seongseop
31
Wu, Luorong
30
Japutra, Arnold
29
Nayga, Rodolfo M.
29
Park, Jungkun
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Line, Nathaniel D.
26
Ahn, Jiseon
25
Balaji, M. S.
25
Dhir, Amandeep
25
Ko, Yong Jae
25
Law, Chun Hung Roberts
25
Liu, Qing
25
Bang, Nguyen
24
Hanks, Lydia
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Rahman, Zillur
24
So, Kevin Kam Fung
24
Khare, Arpita
23
Vrontis, Demetris
23
Wong, IpKin Anthony
23
Zhang, Lu
23
Arli, Denni
22
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Published in...
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Journal of business research : JBR
27
Journal of retailing and consumer services
20
Journal of retailing
9
Journal of the Academy of Marketing Science
8
Asia Pacific journal of marketing and logistics
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of advertising : the review of marketing communications
5
International journal of consumer studies
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
4
Journal of marketing research
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
European management journal
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of market research
3
Technological forecasting & social change : an international journal
3
Business strategy and the environment
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of interactive marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Services marketing quarterly
2
Asian journal of business ethics : AJBE
1
Australasian marketing journal
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of contemporary hospitality management
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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ECONIS (ZBW)
149
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149
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1
Consumer ethics : a review and research agenda
Hassan, Syed Masroor
;
Rahman, Zillur
;
Paul, Justin
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 111-130
Persistent link: https://www.econbiz.de/10012796079
Saved in:
2
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
3
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
4
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
5
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
6
The market for privacy : understanding how consumers trade off privacy practices
Eggers, Felix
;
Beke, Frank T.
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10014424484
Saved in:
7
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
8
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
9
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
10
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
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