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~accessRights:"restricted"
~language:"eng"
~person:"Gu, Yangjie"
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Search: subject_exact:"Assortment"
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Gu, Yangjie
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing
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Highlighting supply-abundance increases attraction to small-assortment retailers
Gu, Yangjie
;
Wu, Yuechen
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 420-439
Persistent link: https://www.econbiz.de/10014461661
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2
An experience-utility explanation of the preference for larger assortments
Aydinli, Aylin
;
Gu, Yangjie
;
Pham, Michel T.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 746-760
Persistent link: https://www.econbiz.de/10011758146
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