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~accessRights:"restricted"
~language:"eng"
~person:"Khare, Arpita"
~person:"Ko, Eunju"
~person:"Quach, Sara"
~person:"Verhoef, Peter C."
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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| 12 applied filters
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Subject
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Consumer behaviour
Internet marketing
Konsumentenverhalten
Beziehungsmarketing
31
Relationship marketing
31
Brand management
23
Markenführung
23
Luxury goods
20
Luxusgüter
20
Online-Marketing
20
Fashion
17
Mode
17
India
16
Indien
16
Online retailing
15
Online-Handel
15
Customer satisfaction
14
Kundenzufriedenheit
14
Dienstleistungsqualität
13
Service quality
13
Einzelhandel
12
Retail trade
12
Advertising
11
Advertising effects
11
Brand
11
Markenartikel
11
Social Web
11
Social web
11
Werbewirkung
11
Marketing management
10
Marketingmanagement
10
Werbung
10
Bekleidungsindustrie
9
Brand image
9
Clothing industry
9
Markenimage
9
Environmental consciousness
8
Bekleidung
7
Clothing
7
Customer value
7
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4
Type of publication
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Article
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Article
Aufsatz in Zeitschrift
97
Aufsatz im Buch
2
Book section
2
Language
All
English
Author
All
Khare, Arpita
Ko, Eunju
Quach, Sara
Verhoef, Peter C.
Han, Heesup
83
Mattila, Anna S.
64
Septianto, Felix
55
Paul, Justin
50
Dwivedi, Yogesh Kumar
47
Loureiro, Sandra Maria Correia
43
Kim, Jungkeun
38
Phau, Ian
37
Thaichon, Park
37
Hollebeek, Linda D.
36
Lusk, Jayson L.
34
Kim, Seongseop
33
Rana, Nripendra P.
33
Wu, Luorong
32
Nayga, Rodolfo M.
30
Japutra, Arnold
29
Ahn, Jiseon
28
Park, Jungkun
28
Grewal, Dhruv
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Law, Chun Hung Roberts
26
Line, Nathaniel D.
26
Balaji, M. S.
25
Dhir, Amandeep
25
Hwang, Jinsoo
25
Ko, Yong Jae
25
Liu, Qing
25
So, Kevin Kam Fung
25
Bang, Nguyen
24
Hanks, Lydia
24
Jebarajakirthy, Charles
24
Rahman, Zillur
24
Vrontis, Demetris
24
Wong, IpKin Anthony
24
Zhang, Lu
24
Filieri, Raffaele
23
Guzman, Francisco
23
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Journal of business research : JBR
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of retailing and consumer services
9
Asia Pacific journal of marketing and logistics
6
International journal of advertising : the review of marketing communications
5
Journal of international consumer marketing
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of the Academy of Marketing Science
3
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of fashion marketing and management
2
Journal of global marketing
2
Journal of interactive marketing
2
Journal of marketing
2
Journal of retailing
2
Services marketing quarterly
2
Australasian marketing journal
1
International journal of Indian culture and business management : IJICBM
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International marketing review
1
Journal of Asia Pacific business
1
Journal of Indian business research
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
97
Showing
1
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10
of
97
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date (newest first)
date (oldest first)
1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
Saved in:
3
The market for privacy : understanding how consumers trade off privacy practices
Eggers, Felix
;
Beke, Frank T.
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10014424484
Saved in:
4
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
5
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
6
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
7
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
8
Ethnicity in advertising and millennials : the role of social identity and social distinctiveness
Shao, Wei
;
Zhang, Yunen
;
Cheng, Anni
;
Quach, Sara
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1377-1418
Persistent link: https://www.econbiz.de/10014450218
Saved in:
9
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
10
The effects of cultural differences on consumers' willingness to share personal information
Schumacher, Christopher
;
Eggers, Felix
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
1
,
pp. 72-89
Persistent link: https://www.econbiz.de/10014228866
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