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~accessRights:"restricted"
~language:"eng"
~person:"Ko, Eunju"
~person:"Ko, Yong Jae"
~person:"Verhoef, Peter C."
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Konsumentenverhalten
Consumer behaviour
75
Brand management
26
Markenführung
26
Beziehungsmarketing
19
Relationship marketing
19
Luxury goods
18
Luxusgüter
18
Fashion
15
Mode
15
Brand image
14
Markenimage
14
Online-Marketing
14
Sportmarketing
12
Sports marketing
12
Brand
11
Markenartikel
11
Social Web
10
Social web
10
Advertising effects
8
Marketing management
8
Marketingmanagement
8
Werbewirkung
8
Professional sports
7
Profisport
7
Viral marketing
7
Virales Marketing
7
Online retailing
6
Online-Handel
6
Sport
6
Sports
6
Athletes
5
Customer satisfaction
5
Customer value
5
Einzelhandel
5
Kundenwert
5
Kundenzufriedenheit
5
Nachhaltiger Konsum
5
Retail trade
5
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1
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Book / Working Paper
1
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Article in journal
Article
Aufsatz in Zeitschrift
75
Aufsatz im Buch
1
Book section
1
Language
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English
Author
All
Ko, Eunju
Ko, Yong Jae
Verhoef, Peter C.
Han, Heesup
83
Mattila, Anna S.
64
Septianto, Felix
55
Paul, Justin
50
Dwivedi, Yogesh Kumar
47
Loureiro, Sandra Maria Correia
43
Kim, Jungkeun
38
Phau, Ian
37
Hollebeek, Linda D.
36
Thaichon, Park
36
Lusk, Jayson L.
34
Kim, Seongseop
33
Rana, Nripendra P.
33
Wu, Luorong
32
Nayga, Rodolfo M.
30
Japutra, Arnold
29
Ahn, Jiseon
28
Park, Jungkun
28
Grewal, Dhruv
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Law, Chun Hung Roberts
26
Line, Nathaniel D.
26
Balaji, M. S.
25
Dhir, Amandeep
25
Hwang, Jinsoo
25
Liu, Qing
25
So, Kevin Kam Fung
25
Bang, Nguyen
24
Hanks, Lydia
24
Jebarajakirthy, Charles
24
Quach, Sara
24
Rahman, Zillur
24
Vrontis, Demetris
24
Wong, IpKin Anthony
24
Zhang, Lu
24
Filieri, Raffaele
23
Guzman, Francisco
23
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Published in...
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Journal of business research : JBR
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of sport management : the official journal of the North American Society of Sport Management
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Asia Pacific journal of marketing and logistics
4
European Sport management quarterly : ESMQ
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sports marketing & sponsorship
2
Journal of interactive marketing
2
Journal of marketing
2
Journal of retailing
2
Sport management review
2
Corporate reputation review
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of nonprofit & voluntary sector marketing
1
International marketing review
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Marketing letters : a journal of research in marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
75
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10
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75
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
3
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
Saved in:
4
The market for privacy : understanding how consumers trade off privacy practices
Eggers, Felix
;
Beke, Frank T.
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10014424484
Saved in:
5
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
6
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
7
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
8
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
9
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
10
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
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