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~accessRights:"restricted"
~language:"eng"
~person:"Ko, Eunju"
~person:"Lusk, Jayson L."
~person:"Verhoef, Peter C."
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Internet marketing
Konsumentenverhalten
Consumer behaviour
84
Brand management
19
Markenführung
19
Beziehungsmarketing
17
Relationship marketing
17
Luxury goods
16
Luxusgüter
16
Fashion
15
Mode
15
Experiment
13
Online-Marketing
13
Willingness to pay
11
Zahlungsbereitschaftsanalyse
11
Brand
10
Brand image
10
Markenartikel
10
Markenimage
10
Food
8
Food consumption
8
Lebensmittel
8
Lebensmittelkonsum
8
Marketing management
8
Marketingmanagement
8
Online retailing
6
Online-Handel
6
Product labelling
6
Warenkennzeichnung
6
Advertising effects
5
Customer satisfaction
5
Customer value
5
Einzelhandel
5
Fleisch
5
Fleischmarkt
5
Kundenwert
5
Kundenzufriedenheit
5
Meat
5
Meat market
5
Nachhaltiger Konsum
5
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7
Type of publication
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Article
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
84
Aufsatz im Buch
1
Book section
1
Language
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English
Author
All
Ko, Eunju
Lusk, Jayson L.
Verhoef, Peter C.
Han, Heesup
83
Mattila, Anna S.
64
Septianto, Felix
55
Paul, Justin
50
Dwivedi, Yogesh Kumar
47
Loureiro, Sandra Maria Correia
43
Kim, Jungkeun
38
Phau, Ian
37
Hollebeek, Linda D.
36
Thaichon, Park
36
Kim, Seongseop
33
Rana, Nripendra P.
33
Wu, Luorong
32
Nayga, Rodolfo M.
30
Japutra, Arnold
29
Ahn, Jiseon
28
Park, Jungkun
28
Grewal, Dhruv
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Law, Chun Hung Roberts
26
Line, Nathaniel D.
26
Balaji, M. S.
25
Dhir, Amandeep
25
Hwang, Jinsoo
25
Ko, Yong Jae
25
Liu, Qing
25
So, Kevin Kam Fung
25
Bang, Nguyen
24
Hanks, Lydia
24
Jebarajakirthy, Charles
24
Quach, Sara
24
Rahman, Zillur
24
Vrontis, Demetris
24
Wong, IpKin Anthony
24
Zhang, Lu
24
Filieri, Raffaele
23
Guzman, Francisco
23
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Published in...
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Journal of business research : JBR
15
Applied economic perspectives and policy
6
Food policy : economics planning and politics of food and agriculture
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Asia Pacific journal of marketing and logistics
4
American journal of agricultural economics
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of economic behavior & organization : JEBO
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
Applied economics letters
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
2
Journal of behavioral and experimental economics
2
Journal of interactive marketing
2
Journal of marketing
2
Journal of retailing
2
Advances in economic analysis & policy
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
European review of agricultural economics
1
European review of agricultural economics : ERAE
1
International journal of consumer studies
1
International marketing review
1
Journal of agricultural & food industrial organization
1
Journal of agricultural and applied economics : JAEE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of retailing and consumer services
1
Journal of wine economics
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Marketing letters : a journal of research in marketing
1
Review of marketing science
1
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ECONIS (ZBW)
84
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1
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10
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84
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date (oldest first)
1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
The market for privacy : understanding how consumers trade off privacy practices
Eggers, Felix
;
Beke, Frank T.
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10014424484
Saved in:
3
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
4
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
5
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
6
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
7
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
8
The effects of cultural differences on consumers' willingness to share personal information
Schumacher, Christopher
;
Eggers, Felix
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
1
,
pp. 72-89
Persistent link: https://www.econbiz.de/10014228866
Saved in:
9
Changes in consumer preferences toward non-GM foods within an information-rich environment : the case of the Washington state ballot initiative
Magnier, Alexandre
;
Kalaitzandonakes, Nicholas G.
; …
- In:
Applied economic perspectives and policy
44
(
2022
)
1
,
pp. 489-510
Persistent link: https://www.econbiz.de/10013161834
Saved in:
10
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
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