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~accessRights:"restricted"
~language:"eng"
~person:"Paul, Justin"
~subject:"Brand image"
~subject:"Innovation management"
~type_genre:"Article in journal"
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Brand image
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24
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16
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16
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14
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Paul, Justin
Brem, Alexander
41
Kraus, Sascha
28
Messeni Petruzzelli, Antonio
25
Foroudi, Pantea
24
Bogers, Marcel L. A. M.
23
Frattini, Federico
23
De Massis, Alfredo
22
Guzman, Francisco
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Loureiro, Sandra Maria Correia
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McCausland, Tammy
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Meissner, Dirk
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Melewar, T. C.
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20
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Rahman, Zillur
19
Chen, Jin
18
Dell'Era, Claudio
18
Euchner, Jim
18
Japutra, Arnold
18
Liu, Chih-Hsing
17
Ritala, Paavo
17
Verganti, Roberto
17
Vrontis, Demetris
17
Ferreira, João J. M.
16
Heidenreich, Sven
16
Kumar, Vikas
16
Parida, Vinit
16
Xie, Xuemei
16
Bouncken, Ricarda B.
15
Dabić, Marina
15
Daim, Tugrul U.
15
Diamantopoulos, Adamantios
15
Khan, Imran
15
Lazzarotti, Valentina
15
Roper, Stephen
15
Wincent, Joakim
15
Carayannis, Elias G.
14
Chesbrough, Henry William
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Journal of business research : JBR
5
European management journal
2
International journal of consumer studies
2
Asia Pacific business review
1
Business strategy and the environment
1
International journal of hospitality management
1
International marketing review
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
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Small business economics : an international journal
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
18
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18
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1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
4
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
5
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
6
INNOSERV: generalized scale for perceived service innovation
Monahar, Sridhar
;
Paul, Justin
;
Strong, Carolyn
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014294783
Saved in:
7
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
Saved in:
8
Consumers' choice behavior : an interactive effect of expected eudaimonic well-being and green altruism
Mansoor, Mahnaz
;
Paul, Justin
- In:
Business strategy and the environment
31
(
2022
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10012815464
Saved in:
9
Frugal innovations : a multidisciplinary review & agenda for future research
Dabić, Marina
;
Obradović, Tena
;
Vlačić, Božidar
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 914-929
Persistent link: https://www.econbiz.de/10013169472
Saved in:
10
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
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