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~accessRights:"restricted"
~person:"Addis, Michela"
~person:"Badizadeh, Ali"
~person:"Boquet, Thomas"
~person:"Kerr, Gayle"
~person:"Schlüchter, Jan"
~type_genre:"Aufsatz in Zeitschrift"
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Search: expert journal of marketing
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Delphi technique
3
Delphi-Methode
3
Advertising
2
Werbung
2
Advertising definition
1
Advertising effects
1
Critics
1
Definition
1
Delphi method
1
Distribution
1
E-commerce
1
Electronic Commerce
1
Empirical method
1
Empirische Methode
1
Erfolgsfaktor
1
Exhibitors
1
Expert reviews
1
Lieferantenmanagement
1
Market research
1
Marktforschung
1
Movies
1
Success factor
1
Supplier relationship management
1
Survival analysis
1
Theorie
1
Theory
1
Werbewirkung
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comparison of definitions
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dimenions of advertising
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Aufsatz in Zeitschrift
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English
3
German
1
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Addis, Michela
Badizadeh, Ali
Boquet, Thomas
Kerr, Gayle
Schlüchter, Jan
Kraus, Sascha
2
Liu, Shan
2
Akhtar, Nadeem
1
Akçura, M. Tolga
1
Allen, B. J.
1
An, Jinwon
1
An, Yongdae
1
Andersen, Kirsti Reitan
1
Aygün, Tanju
1
Basuroy, Suman
1
Belmati, Sorya
1
Bergkvist, Lars
1
Bouncken, Ricarda B.
1
Briel, Frederik von
1
Bun, Maurice J. G.
1
Cantoni, Lorenzo
1
Ceren, Altuntaş Vural
1
Chen, Chun-An
1
Chen, Huan
1
Chimhundu, Ranga
1
Cho, Sungzoon
1
Choi, Hoon S.
1
Choi, Youngjoon
1
Cotte, June
1
Dai, Tinglong
1
Dearden, James A.
1
Deng, Zhaohua
1
Deng, Ziliang
1
Dennis, Alan
1
Deveci, Durmuş Ali
1
Dietrich, Daniel
1
Du, Shaofu
1
Ebbers, Joris Jan
1
Egermann, Hauke
1
Essig, Richard A.
1
Feng, Yang
1
Fredrich, Viktor
1
Fu, Yafan
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International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
4
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1
Redefining advertising in research and practice
Kerr, Gayle
;
Richards, Jef
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10012498537
Saved in:
2
The effect
of
critical reviews on exhibitors' decisions : do reviews affect the survival
of
a movie on screen?
Legoux, Renaud
;
Larocque, Denis
;
Laporte, Sandra
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 357-374
Persistent link: https://www.econbiz.de/10011527109
Saved in:
3
"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle
;
Schultz, Don E.
;
Lings, Ian
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
Saved in:
4
Prognose der Relevanz, Erfolgsfaktoren und Konsequenzen von elektronischen Business-to-Business-Marktplätzen
Holzmüller, Hartmut H.
;
Schlüchter, Jan
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10001737962
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