The effect of critical reviews on exhibitors' decisions : do reviews affect the survival of a movie on screen?
Renaud Legoux, Denis Larocque, Sandra Laporte, Soraya Belmati, Thomas Boquet (HEC Montréal, Montréal, Québec, Canada)
| Year of publication: |
June 2016
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|---|---|
| Authors: | Legoux, Renaud ; Larocque, Denis ; Laporte, Sandra ; Belmati, Sorya ; Boquet, Thomas |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 2, p. 357-374
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| Subject: | Expert reviews | Exhibitors | Distribution | Critics | Movies | Survival analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2015.07.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011527109