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~accessRights:"restricted"
~person:"Ahuja, Yukti"
~person:"Hwang, Jennie M."
~subject:"Kommunikation"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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International journal of business and globalisation : IJBG
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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ECONIS (ZBW)
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Story-telling in the digital space : a ploy to communicate with millennials
Ahuja, Yukti
;
Loura, Indu
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10013193930
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Recycling stories : mantras, communication, and organizational materialization
Brummans, Boris H. J. M.
;
Hwang, Jennie M.
;
Cheong, …
- In:
Organization studies : an international …
41
(
2020
)
1
,
pp. 103-126
Persistent link: https://www.econbiz.de/10012175669
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