Story-telling in the digital space : a ploy to communicate with millennials
Year of publication: |
2022
|
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Authors: | Ahuja, Yukti ; Loura, Indu |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3635, ZDB-ID 2435929-4. - Vol. 30.2022, 1, p. 3-13
|
Subject: | digital marketing | millennials | storytelling | Online-Marketing | Internet marketing | Narrative Methode | Narrative method | Altersgruppe | Age group | Social Web | Social web | Kommunikation | Communication | Digitalisierung | Digitization |
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