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~accessRights:"restricted"
~person:"Alfarhan, Usamah F."
~person:"Alves Gomes, Miguel"
~subject:"Marktsegmentierung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Marktsegmentierung
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Alfarhan, Usamah F.
Alves Gomes, Miguel
Chawla, Deepak
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Review of international business and strategy
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Toward an understanding of segmentation strategies in international tourism marketing : the moderating effects of advertising media types and nationality
Nusair, Khaldoon
;
Al-Azri, Hamed
;
Alfarhan, Usamah F.
; …
- In:
Review of international business and strategy
32
(
2022
)
3
,
pp. 346-367
Persistent link: https://www.econbiz.de/10013349251
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