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~accessRights:"restricted"
~person:"Aly, Marwa"
~person:"Dwivedi, Yogesh Kumar"
~subject:"Corporate social responsibility"
~subject:"Konsumentenverhalten"
~subject:"Literature review"
~subject:"Markenimage"
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Aly, Marwa
Dwivedi, Yogesh Kumar
Apostolou, Barbara
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The marketing review
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An analytical review of market system dynamics in consumer culture theory research : insights from the sociology of markets
Jafari, Aliakbar
;
Aly, Marwa
;
Doherty, Anne Marie
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1261-1274
Persistent link: https://www.econbiz.de/10013194351
Saved in:
2
Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Alryalat, …
- In:
The marketing review
17
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
Saved in:
3
Mobile banking : a trade-off between mobile technology and service for consumers' behavioural intention
Shareef, Mahmud Akhter
;
Dutta, Shantanu
;
Dwivedi, …
- In:
The marketing review
17
(
2017
)
4
,
pp. 427-449
Persistent link: https://www.econbiz.de/10011861377
Saved in:
4
State-of-the-art in open data research : insights from existing literature and a research agenda
Hossain, Mohammad Alamgir
;
Dwivedi, Yogesh Kumar
;
Rana, …
- In:
Journal of organizational computing and electronic commerce
26
(
2016
)
1/2
,
pp. 14-40
Persistent link: https://www.econbiz.de/10011490396
Saved in:
5
Social media marketing and advertising
Dwivedi, Yogesh Kumar
;
Kapoor, Kawaljeet Kaur
;
Chen, Hsin
- In:
The marketing review
15
(
2015
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10011438101
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