Social media marketing and advertising
Year of publication: |
2015
|
---|---|
Authors: | Dwivedi, Yogesh Kumar ; Kapoor, Kawaljeet Kaur ; Chen, Hsin |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 15.2015, 3, p. 289-309
|
Subject: | Literature review | SMM | Social media | Social media advertising | Social media marketing | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising | Deregulierung | Deregulation |
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