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~accessRights:"restricted"
~person:"Andreu, Luisa"
~subject:"Betriebliche Wertschöpfung"
~subject:"Erfolgsfaktor"
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Betriebliche Wertschöpfung
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Bundling strategy
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Service Dominant Logic
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International review on public and non-profit marketing
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Application of Service Dominant Logic to the medical device industry
Wells, Robert A.
;
Gallarza, Martina G.
;
Andreu, Luisa
; …
- In:
International review on public and non-profit marketing
12
(
2015
)
3
,
pp. 207-235
Persistent link: https://www.econbiz.de/10011410775
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