//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Backhaus, Klaus"
~person:"Murray, Chase"
~subject:"Consumer behaviour"
~subject:"Theorie"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Industriegütermarketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Theorie
USA
B-to-B-Marketing
6
Business-to-business marketing
6
Bundling strategy
4
Leistungsbündel
4
B2B
2
Business-to-Business-Marketing
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Preisdifferenzierung
2
Preismanagement
2
Price discrimination
2
Pricing strategy
2
Supplier relationship management
2
Theory
2
Bundling
1
Computer-assisted marketing
1
Customer service
1
Customized service packages
1
Dienstleistungsqualität
1
Diminishing reservation price
1
Entscheidungsunterstützungssystem
1
IT-gestütztes Marketing
1
Industrial services
1
Investitionsgütermarketing
1
Itemized pricing
1
Kundenservice
1
Loss aversion
1
Monte Carlo
1
Nelder-Mead
1
Pricing
1
Product bundling
1
Risikoaversion
1
Risk aversion
1
Service quality
1
Unternehmensbezogene Dienstleistung
1
Verbundangebot
1
Willingness to pay
1
Wirtschaftlichkeit
1
more ...
less ...
Online availability
All
Undetermined
Free
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Backhaus, Klaus
Murray, Chase
Mohan, Mayoor
5
Casidy, Riza
4
Johnston, Wesley J.
4
Nyadzayo, Munyaradzi W.
4
Bush, Alan J.
3
Moncrief, William C.
3
Rangarajan, Deva
3
Russo, Ivan
3
Sesé, F. Javier
3
Sharma, Arun
3
Adhikari, Atanu
2
Baumgarth, Carsten
2
Beeler, Lisa
2
Boha, Julian
2
Brown, Brian P.
2
Caigny, Arno de
2
Chugh, Richa
2
Cobelli, Nicola
2
Confente, Ilenia
2
Coussement, Kristof
2
Ferguson, Jodie L.
2
Gligor, David M.
2
Hwang, Ki-Soon
2
Jacob, Frank
2
Karwan, Mark H.
2
Klarmann, Martin
2
Kleinaltenkamp, Michael
2
Kowalkowski, Christian
2
Krafft, Manfred
2
Kuppelwieser, Volker
2
Lowe, Sid
2
Lüders, Maximilian
2
Malthouse, Edward C.
2
Matanda, Margaret J.
2
Melero-Polo, Iguácel
2
Narus, James A.
2
O'Cass, Aron
2
Paesbrugghe, Bert
2
Parvinen, Petri
2
more ...
less ...
Published in...
All
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Journal of revenue and pricing management
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A numerical optimization approach for pricing components in customer defined bundles in a B2B market
Raj, Ritwik
;
Karwan, Mark H.
;
Murray, Chase
;
Sun, Lei
- In:
Computers & operations research : and their …
155
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014339014
Saved in:
2
Itemized pricing in B2B bundles with diminishing reservation prices and loss averse customers
Raj, Ritwik
;
Karwan, Mark H.
;
Murray, Chase
;
Sun, Lei
- In:
Journal of revenue and pricing management
21
(
2022
)
4
,
pp. 375-392
Persistent link: https://www.econbiz.de/10013390532
Saved in:
3
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->