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~accessRights:"restricted"
~person:"Badir, Yuosre F."
~subject:"Brand"
~subject:"Multinationales Unternehmen"
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Global products marketing strategy of two European MNCs in Vietnam
Wafler, Beat Hans
;
Badir, Yuosre F.
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 573-588
Persistent link: https://www.econbiz.de/10011801099
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