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~accessRights:"restricted"
~person:"Baier, Daniel"
~person:"Barhorst, Jennifer Brannon"
~subject:"Consumer behaviour"
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Search: subject:"Virtual reality"
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Consumer behaviour
Konsumentenverhalten
6
Virtual reality
6
Virtuelle Realität
6
Augmented reality
4
Innovation adoption
3
Innovationsakzeptanz
3
E-commerce
2
Electronic Commerce
2
Experiential marketing
2
Mobile Anwendung
2
Mobile application
2
Online retailing
2
Online-Handel
2
Technology acceptance model (TAM)
2
AR
1
Aesthetic quality
1
Attitudes towards destination
1
Augmented reality (AR)
1
Beziehungsmarketing
1
Brand management
1
Consumer behavior
1
Customer experience
1
Customer satisfaction
1
Decision
1
Decision-making
1
E-tailing
1
Entscheidung
1
Event marketing
1
Event-Marketing
1
Flow
1
Holiday behaviour
1
Immersion
1
Innovation
1
Interactivity
1
Kundenzufriedenheit
1
Lead-usership
1
MTTE
1
Markenführung
1
Marker-based
1
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Article
6
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6
Aufsatz in Zeitschrift
6
Language
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English
6
Author
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Baier, Daniel
Barhorst, Jennifer Brannon
Flavián Blanco, Carlos
5
Ibáñez-Sánchez, Sergio
5
Orús, Carlos
5
Chylinski, Mathew
4
Heller, Jonas
4
Javornik, Ana
4
Loureiro, Sandra Maria Correia
4
Meißner, Martin
4
Pfeiffer, Jella
4
Pfeiffer, Thies
4
Ruyter, Ko de
4
Bigné Alcañiz, J. Enrique
3
Hilken, Tim
3
Hollebeek, Linda D.
3
Huang, Tseng-Lung
3
Jung, Timothy
3
Kumar, Harish
3
Mahr, Dominik
3
McLean, Graeme J.
3
Pantano, Eleonora
3
Park, Minjung
3
Spielmann, Nathalie
3
Adeola, Ogechi
2
Al Khasawneh, Mohammad Hamdi
2
Ambika, Anupama
2
Arya, Vikas
2
Barnes, Stuart J.
2
Belk, Russell W.
2
Bonetti, Francesca
2
Cheah, Isaac
2
Denegri-Knott, Janice
2
Deng, Nianqi
2
Ding, Zhihua
2
Fan, Xiaojun
2
Feng, Yang
2
Guerreiro, João Pedro Silva Martins
2
Ivanov, Alex
2
Jeong, Miyoung
2
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Published in...
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Journal of business research : JBR
2
Technological forecasting & social change : an international journal
2
Journal of retailing and consumer services
1
Tourism management perspectives : TMP
1
Source
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ECONIS (ZBW)
6
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1
Examining the influence of
virtual
reality
tourism on consumers' subjective wellbeing
McLean, Graeme J.
;
Alyahya, Mansour Abdullah
;
Barhorst, …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014310301
Saved in:
2
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
3
Blending the real world and the virtual world : exploring the role of flow in augmented reality experiences
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Shah, Esta
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 423-436
Persistent link: https://www.econbiz.de/10012420427
Saved in:
4
Effects of lead-usership on the acceptance of media innovations : a mobile augmented reality case
Mütterlein, Joschka
;
Kunz, Reinhard E.
;
Baier, Daniel
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 113-124
Persistent link: https://www.econbiz.de/10012134286
Saved in:
5
Enhancing the online decision-making process by using augmented reality : a two country comparison of youth markets
Pantano, Eleonora
;
Rese, Alexandra
;
Baier, Daniel
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 81-95
Persistent link: https://www.econbiz.de/10011743166
Saved in:
6
How augmented reality apps are accepted by consumers : a comparative analysis using scales and opinions
Rese, Alexandra
;
Baier, Daniel
;
Geyer-Schulz, Andreas
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 306-319
Persistent link: https://www.econbiz.de/10011899416
Saved in:
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