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~accessRights:"restricted"
~person:"Balabanis, George"
~person:"Melewar, T. C."
~subject:"Attitudinal measures"
~subject:"Brand management"
~subject:"Tourismusmarketing"
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Attitudinal measures
Brand management
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Brand image
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Balabanis, George
Melewar, T. C.
Stylidis, Dimitrios
7
Pike, Steven
5
Alvarez, Maria D.
4
Campo, Sara
4
Giraldi, Janaina de Moura Engracia
4
Hahm, Jeeyeon
4
Papadopoulos, Nicolas G.
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Tasci, Asli DA
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Breiter Terry, Deborah
3
Checchinato, Francesca
3
Chen, Chun-Chu
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Hamzaoui-Essoussi, Leila
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Higgins, David M.
3
Khoo-Lattimore, Catheryn
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Kotsi, Filareti
3
Lehto, Xinran Y.
3
Li, Mimi
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Lv, Xingyang
3
Mandler, Timo
3
Stylos, Nikolaos
3
Wang, Ying
3
Aashish, Kumar
2
Abuhjeeleh, Mohammad
2
Ageeva, Elena
2
Andronikidis, Andreas
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Atadil, Hilmi A.
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Barnes, Liz
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Bartsch, Fabian
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Bellou, Victoria
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Borini, Felipe Mendes
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Bruwer, Johan
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Cai, Liping A.
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Cervera-Taulet, Amparo
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Chung, Jin-young
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Journal of business research : JBR
2
International business review : the official journal of the European International Business Academy
1
International marketing review
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Journal of destination marketing & management
1
Journal of international marketing
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Journal of vacation marketing : an international journal
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ECONIS (ZBW)
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1
Reflective versus unreflective country images : how ruminating on reasons for buying a country's products alters country image
Balabanis, George
;
Lopez, Carmen
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013399555
Saved in:
2
Exploring Czechs' and Greeks' mental associations of London : a tourist destination or a place to live in?
Stylidis, Dimitrios
;
Cherifi, Barbora
;
Melewar, T. C.
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012548402
Saved in:
3
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
4
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
5
Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea
;
Akarsu, Tugra Nazlil
;
Ageeva, Elena
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
Saved in:
6
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
7
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
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