Reflective versus unreflective country images : how ruminating on reasons for buying a country's products alters country image
Year of publication: |
2022
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Authors: | Balabanis, George ; Lopez, Carmen |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 31.2022, 5, p. 1-16
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Subject: | Country image | Attitudinal measures | Familiarity | Buying reasoning | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Messung | Measurement |
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