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~accessRights:"restricted"
~person:"Bang, Nguyen"
~person:"Bayram, Pelin"
~subject:"Social web"
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Beziehungsmarketing
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Brand loyalty
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Brand management
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Bang, Nguyen
Bayram, Pelin
Rita, Paulo
3
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2
Coelho, Pedro Simões
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Confente, Ilenia
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Elrehail, Hamzah
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Fernandes, Teresa
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Loureiro, Sandra Maria Correia
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Asia Pacific journal of marketing and logistics
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
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2
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust
Samarah, Tariq
;
Bayram, Pelin
;
Aljuhmani, Hasan Yousef
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 648-664
Persistent link: https://www.econbiz.de/10013536271
Saved in:
3
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
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