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~accessRights:"restricted"
~person:"Bang, Nguyen"
~person:"Gierl, Heribert"
~person:"Ko, Eunju"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
67
Konsumentenverhalten
67
Brand management
38
Markenführung
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Brand image
26
Markenimage
26
Brand
23
Markenartikel
23
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20
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Aufsatz in Zeitschrift
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67
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Bang, Nguyen
Gierl, Heribert
Ko, Eunju
Han, Heesup
82
Mattila, Anna S.
64
Septianto, Felix
55
Paul, Justin
50
Dwivedi, Yogesh Kumar
47
Loureiro, Sandra Maria Correia
44
Thaichon, Park
38
Hollebeek, Linda D.
37
Kim, Jungkeun
37
Phau, Ian
37
Lusk, Jayson L.
34
Rana, Nripendra P.
33
Kim, Seongseop
31
Wu, Luorong
31
Nayga, Rodolfo M.
30
Japutra, Arnold
29
Park, Jungkun
29
Ahn, Jiseon
28
Grewal, Dhruv
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Law, Chun Hung Roberts
26
Line, Nathaniel D.
26
Balaji, M. S.
25
Dhir, Amandeep
25
Ko, Yong Jae
25
Liu, Qing
25
So, Kevin Kam Fung
25
Hanks, Lydia
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Quach, Sara
24
Rahman, Zillur
24
Vrontis, Demetris
24
Filieri, Raffaele
23
Guzman, Francisco
23
Khare, Arpita
23
Wong, IpKin Anthony
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Journal of business research : JBR
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Marketing : ZFP ; journal of research and management
3
Asia-Pacific journal of business administration
2
International journal of consumer studies
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing intelligence & planning
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The marketing review
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Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
International journal of hospitality management
1
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International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
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International studies of management and organization
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global marketing
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Journal of service theory and practice : JSTP
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Journal of vacation marketing : an international journal
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Review of managerial science
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Technological forecasting & social change : an international journal
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The international journal of bank marketing : IJBM
1
The journal of services marketing
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ECONIS (ZBW)
67
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
4
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
5
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
6
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
7
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
8
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
9
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
10
Restaurant choice and religious obligation in the absence of halal logo : a serial mediation model
Ezlika Ghazali
;
Mutum, Dilip S.
;
Waqas, Muhammad
;
Bang, …
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013271315
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