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~accessRights:"restricted"
~person:"Baumgarth, Carsten"
~person:"Du Preez, Rose"
~person:"Goller, Markus"
~person:"Kamalanabhan, T. J."
~person:"Schnebelen, Stefanie"
~person:"Tomczak, Torsten"
~subject:"Arbeitsverhalten"
~subject:"Internal communication"
~subject:"Markenimage"
~subject:"Measurement"
~subject:"Mitarbeiter"
~subject:"Oil industry"
~type:"article"
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Arbeitsverhalten
Internal communication
Markenimage
Measurement
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2
Brand
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Brand citizenship behaviour
1
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International marketing
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Internationales Marketing
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Konsumentenverhalten
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Markenartikel
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Mitarbeiterbindung
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Satisfaction
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appraisal framework
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brand behavior
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brand happiness
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brand management
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Baumgarth, Carsten
Du Preez, Rose
Goller, Markus
Kamalanabhan, T. J.
Schnebelen, Stefanie
Tomczak, Torsten
Bruhn, Manfred
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Abratt, Russell
1
Afshardoost, Mona
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Ali, Mohsin
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Batt, Verena
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Binu Raj, Asha
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Psychology & marketing
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The journal of product & brand management
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ECONIS (ZBW)
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An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
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2
The behavioral consequences of internal brand management among frontline employees
Du Preez, Rose
;
Bendixen, Michael
;
Abratt, Russell
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
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