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~accessRights:"restricted"
~person:"Beatty, Susan F."
~person:"Bonetti, Francesca"
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Interactive media
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Interaktive Medien
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Advertising effects
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Bekleidungsindustrie
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Consumer behaviour
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Digital humans
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Digitalisierung
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Beatty, Susan F.
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Journal of marketing communications
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Journal of retailing and consumer services
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Digital humans in fashion : will consumers interact?
Silva, Emmanuel Sirimal
;
Bonetti, Francesca
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502633
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2
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
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