Cultural differences affect interactive television advertising
Steffen F. Zorn, Steven Bellman, Jennifer A. Robinson, Duane Varan
| Year of publication: |
February 2016
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|---|---|
| Authors: | Zorn, Steffen F. ; Bellman, Steven ; Robinson, Jennifer A. ; Varan, Duane |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 22.2016, 1, p. 3-17
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| Subject: | interactive television | advertising | execution factors | OpenTV | Wink | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Interaktive Medien | Interactive media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2013.833539 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011536031