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~accessRights:"restricted"
~person:"Beatty, Susan F."
~person:"Clement, Michel"
~person:"Ferguson, Douglas A."
~person:"Varan, Duane"
~type_genre:"Article in journal"
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Search: subject_exact:"Interactive media"
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Interactive media
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Interaktive Medien
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JMM : the international journal on media management
1
Journal of marketing communications
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
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Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
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2
Reaching a moving target : how local TV stations are using digital tools to connect with Generation C
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
JMM : the international journal on media management
18
(
2016
)
3/4
,
pp. 141-161
Persistent link: https://www.econbiz.de/10011649319
Saved in:
3
Fernsehen im Zeitalter von networked personal Video Recordern
Clement, Michel
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
56
(
2004
)
8
,
pp. 760-779
Persistent link: https://www.econbiz.de/10002468620
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