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~accessRights:"restricted"
~person:"Bentele, Günter"
~person:"Foroudi, Pantea"
~person:"L'Etang, Jacquie"
~subject:"Public relations"
~subject:"Werbung"
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Search: subject_exact:"Öffentlichkeitsarbeit"
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Public relations
Werbung
Öffentlichkeitsarbeit
11
Corporate reputation
7
Firmenimage
7
Corporate culture
4
Reputation
4
Unternehmenskultur
4
Beziehungsmarketing
2
Brand image
2
Loyalty
2
Markenimage
2
Relationship marketing
2
Website
2
corporate communication
2
Attitude towards brand
1
Attitude towards corporation
1
Attractiveness
1
Brand competitiveness
1
Brand management
1
Brand reputation
1
Celebrity endorsement
1
Celebrity negative publicity
1
Celebrity-Werbung
1
Commitment
1
Communication
1
Communications
1
Competition
1
Confidence
1
Consumer behaviour
1
Corporate identity
1
Corporate identity management
1
Corporate image
1
Corporate website
1
Corporate website favorability
1
Corporate website favourability
1
Cultural heritage
1
Digitalisierung
1
Digitization
1
Economic history
1
Employee retention
1
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2
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Article
8
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8
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8
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English
10
German
1
Author
All
Bentele, Günter
Foroudi, Pantea
L'Etang, Jacquie
Zerfaß, Ansgar
20
Melewar, T. C.
15
Bruhn, Manfred
11
Hussainey, Khaled
9
Lies, Jan
9
Camilleri, Mark Anthony
8
Coombs, W. Timothy
8
Esch, Franz-Rudolf
7
Langner, Tobias
7
Pang, Augustine
7
Piwinger, Manfred
7
Röttger, Ulrike
7
Claeys, An-Sofie
6
Kitchen, Philip J.
6
Klewes, Joachim
6
Men, Linjuan Rita
6
Steinke, Lorenz
6
Terlutter, Ralf
6
Adeola, Ogechi
5
Aggarwal, Kirti
5
Bang, Nguyen
5
Bertomeu, Jeremy
5
Bortree, Denise Sevick
5
Etter, Michael
5
Hoffjann, Olaf
5
Ihlen, Øyvind
5
Jin, Yan
5
Laufer, Daniel
5
Morsing, Mette
5
Podnar, Klement
5
Popp, Dirk
5
Ravazzani, Silvia
5
Romenti, Stefania
5
Rost-Hein, Manuela
5
Tam, Lisa
5
Tsang, Albert
5
Asay, H. Scott
4
Brown, Robert E.
4
Carroll, Craig E.
4
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Institution
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Springer Fachmedien Wiesbaden
1
Published in...
All
Journal of business research : JBR
2
Corporate reputation review : an international journal
1
European business review
1
European journal of marketing : EJM
1
International studies of management and organization
1
Journal of communication management : an international journal
1
Journal of marketing communications
1
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ECONIS (ZBW)
10
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1
Business digitalization : corporate identity and reputation
Foroudi, Pantea
(
ed.
);
Cuomo, Maria Teresa
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014493393
Saved in:
2
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
3
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
4
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
5
Nachdenken über Public Relations : Aufsätze, Reden und Gespräche eines PR-Menschen
Avenarius, Horst
-
2019
Persistent link: https://www.econbiz.de/10011956581
Saved in:
6
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
7
Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
Saved in:
8
Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
Saved in:
9
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
10
"It's always been a sexless trade", "It's clean work", "There's very little velvet curtain" : gender and public relations in post-Second World War Britain
L'Etang, Jacquie
- In:
Journal of communication management : an international …
19
(
2015
)
4
,
pp. 354-370
Persistent link: https://www.econbiz.de/10011449006
Saved in:
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