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~accessRights:"restricted"
~person:"Berthon, Pierre R."
~subject:"Collective action"
~subject:"Customer integration"
~subject:"Werbung"
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Berthon, Pierre R.
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AMS review : official publication of the Academy of Marketing Science
1
Business horizons
1
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ECONIS (ZBW)
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Beyond the expected benefits : unpacking value co-creation in crowdsourcing business models
Fedorenko, Ivan
;
Berthon, Pierre R.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
3/4
,
pp. 183-194
Persistent link: https://www.econbiz.de/10011824777
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2
Social media revolutions : the influence of secondary stakeholders
Jurgens, Michele
;
Berthon, Pierre R.
;
Edelman, Linda
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 129-136
Persistent link: https://www.econbiz.de/10011451862
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