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~accessRights:"restricted"
~person:"Bigné Alcañiz, J. Enrique"
~subject:"Consumer behaviour"
~subject:"Foreign investment"
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Bigné Alcañiz, J. Enrique
Dwivedi, Yogesh Kumar
13
Filieri, Raffaele
13
Nunnenkamp, Peter
13
Martínez-López, Francisco J.
12
Gaukrodger, David
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Flavián Blanco, Carlos
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Kalemli-Ozcan, Sebnem
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Ko, Yong Jae
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Laroche, Michel
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Law, Chun Hung Roberts
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Veloutsou, Cleopatra
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Doytch, Nadia
7
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International journal of advertising : the review of marketing communications
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International journal of contemporary hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The Cornell hospitality quarterly
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1
Does virtual reality trigger visits and booking holiday travel packages?
Bigné Alcañiz, J. Enrique
;
Maturana, Patricio
- In:
The Cornell hospitality quarterly
64
(
2023
)
2
,
pp. 226-245
Persistent link: https://www.econbiz.de/10014253107
Saved in:
2
Virtual and augmented reality : advancing research in consumer marketing
Wedel, Michel
;
Bigné Alcañiz, J. Enrique
;
Zhang, Jie
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 443-465
Persistent link: https://www.econbiz.de/10012494688
Saved in:
3
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
4
How visual attention to social media cues impacts visit intention and liking expectation for restaurants
Simonetti, Aline
;
Bigné Alcañiz, J. Enrique
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2049-2070
Persistent link: https://www.econbiz.de/10013412516
Saved in:
5
How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
6
Does social climate influence positive eWOM? : a study of heavy-users of online communities
Ruiz Mafe, Carla
;
Bigné Alcañiz, J. Enrique
;
Sanz …
- In:
Business research quarterly : BRQ
21
(
2018
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011989522
Saved in:
7
Elapsed time on first buying triggers brand choices within a category : a virtual reality-based study
Bigné Alcañiz, J. Enrique
;
Llinares, Carmen
; …
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1423-1427
Persistent link: https://www.econbiz.de/10011447334
Saved in:
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