Ritter, Thomas; Wilkinson, Ian F.; Johnston, Wesley J. - In: Journal of Business & Industrial Marketing 17 (2002) 2/3, pp. 119-138
Argues that the ability of a firm to develop and manage relations with key suppliers, customers and other organizations and to deal effectively with the interactions among these relations is a core competence of a firm – one that has a direct bearing on a firm’s competitive strength and...