//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Bobrie, François"
~person:"Gabrielli, Veronica"
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Produktpiraterie"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
Brand image
3
Brand management
3
Consumer behaviour
3
Counterfeiting
3
Konsumentenverhalten
3
Markenartikel
3
Markenführung
3
Markenimage
3
Product counterfeiting
3
Produktpiraterie
3
Brand strategy
2
Imitation
2
Brand equity (Consumer)
1
Brand evaluation
1
Categorization
1
Imitation strategy
1
Imitationsstrategie
1
Linear mixed models
1
Luxury branding
1
Luxury goods
1
Luxusgüter
1
Packaging
1
Semiotics
1
Semiotik
1
Similarity
1
Typicality
1
Typology
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Bobrie, François
Gabrielli, Veronica
Wilson, Jeremy M.
5
Le Roux, André
2
Qian, Yi
2
Thebault, Marinette
2
Adamczyk, Grzegorz
1
Ahmed, Tanvir
1
Amaral, Nelson Borges
1
Anurag Singh
1
Arcand, Manon
1
Baghi, Ilaria
1
Bartikowski, Boris
1
Belfanti, Carlo
1
Bian, Xuemei
1
Chan, Fiona
1
Chang, Hua
1
Crettez, Bertrand
1
Dawra, Jagrook
1
Dommer, Sara Loughran
1
Fastoso, Fernando
1
Gaganpreet Singh
1
Grabner-Kräuter, Sonja
1
Grammich, Clifford
1
Grammich, Clifford A.
1
Grappi, Silvia
1
Haque, Sadia
1
Hayek, Naila
1
Horen, Femke van
1
Kang, Jiyun
1
Katyal, Kanupriya
1
Kennedy, Jay P.
1
Kim, Hyung-Jun
1
Kim, Jooho
1
Lee, Yangim
1
Li, Wenjing
1
Marticotte, François
1
Meng, Yan
1
Mourad, Siham
1
Nagar, Komal
1
more ...
less ...
Published in...
All
The journal of product & brand management
2
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André
;
Bobrie, François
;
Thebault, Marinette
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
Saved in:
2
Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand
Baghi, Ilaria
;
Gabrielli, Veronica
;
Grappi, Silvia
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 452-464
Persistent link: https://www.econbiz.de/10011620594
Saved in:
3
Brand typicality impact on brand imitations evaluation and categorization
Le Roux, André
;
Thebault, Marinette
;
Roy, Yves
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 600-612
Persistent link: https://www.econbiz.de/10011587868
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->