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~accessRights:"restricted"
~person:"Boman, Laura"
~person:"Brookes, Kevin"
~subject:"Markenimage"
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Ideologie
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Ideology
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1974-2012
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Boman, Laura
Brookes, Kevin
Hewage, Ganga S. Urumutta
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Allard, Thomas
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Arli, Denni
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Chan, Eugene Y.
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Journal of business research : JBR
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Journal of global fashion marketing : JGfM
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ECONIS (ZBW)
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Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
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2
The effects of political ideology and brand familiarity on conspicuous consumption of fashion products
Hewage, Ganga S. Urumutta
;
Klucarova, Sona
;
Boman, Laura
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
4
,
pp. 343-358
Persistent link: https://www.econbiz.de/10012627133
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